MARKS & SPENCER will partner with the British Fashion Council on a three-year campaign to promote home-grown talent. The Best of British initiative will include two clothing collections, with an emphasis on sustainability and local production.
"The M&S brand is synonymous with all things British so we are delighted that they will be partnering with us to champion the very best of the UK's manufacturing, textiles and practice," said Natalie Massenet, chairman of the BFC. "We are charging them with taking a lead on positive fashion and change within our industry. Myself and the team are looking forward to developing this with them over the next three years."
The clothing collections - for both men and women - will comprise "luxurious capsule edits", and will mark the first stage of the partnership, with plenty more to come throughout the three year collaboration.
"We are proud to collaborate with the British Fashion Council and look forward to working alongside them on our exciting Best of British initiative," said Marc Bolland, chief executive of M&S. "This is the start of an exciting journey to put more emphasis on British design and talent."
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SARAH KARMALI | FEBRUARY 15, 2013 | Article Link
Vogue UK
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