Monday, February 18, 2013

European Online Fashion Archive To Launch

Picture credit: GoRunway/Indigital

A PUBLIC archive of Europe's extensive fashion history will soon become available from May 2 with the launch of a website called europeanafashion.eu. Cultural institutions from 12 different countries - including London's Victoria and Albert Museum and Paris' Les Arts Décoratifs - will provide artefacts for the online project which will feature 100,000 digital elements.

Users will be able to search the archives by date, designer, item or keyword to find a particular image, accompanied by information about the respective item - whether a catwalk shot, a museum exhibition, a show invitation, a magazine clipping or biography. By March 2015, the project's organisers aim to have a total of 700,000 fashion artefacts available to view, International Herald Tribune reports.

"This is the first attempt to assemble such an important collection of fashion content from both private and public archives and museums," said Alessandra Arezzi Boza, a freelance fashion curator based in Florence who oversees the site's content and communications. "And it is surely one of the great challenges of the project as, until now, fashion content was scattered online and not easily searchable."

The website is an offshoot of broader archive resource europeana.eu - a digital library of over 24 million historic cultural objects. Its fashion incarnation will also feature a thesaurus, which is currently being compiled by the V&A.

"Europeana will create a portal which fashion designers, along with anyone else who is interested in fashion, can use as a one-stop shop," said Heather Caven, V&A head of collections management and resource planning.


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AIMEE FARRELL | FEBRUARY 18, 2013 | Article Link

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