CAROLINE RUSH described this season's London Fashion Week as "the perfect storm". The British Fashion Council chief executive believes that the autumn/winter 2013-14 schedule was one of the capital's strongest to date - thanks to the timing (following the London 2012 Olympics), its selection of "incredible" diverse talent, and the fresh bout of "energy and enthusiasm" brought by new BFC chairman, Natalie Massenet.
"We've been building on strengthening London Fashion Week over several seasons, but now it's almost the perfect storm," she told us. "It's post-London 2012, where there was a huge amount of attention on the UK. We have incredible designers - not just creatively, but which are now developing sustainable profitable businesses - and the internet now gives immediate access to a global audience."
Thanks to a partnership with Righster and YouTube, 21 of this season's shows were broadcast live online this season - not even taking into account the social efforts from the likes of Burberry and Topshop, labels which consistently push the bounds of public interactivity. And speaking of Topshop, Rush was delighted at the increase of British high street presence on this season's schedule.
"It's an opportunity for the general public to access fashion and trends that all start here at LFW, so it's no bad thing at all - [high street brands] are all building international businesses too, so it makes sense to show here when they've got the world's attention and international retailers and department stores in town," she said. "Of course Topshop have been part of London Fashion Week for many years supporting NEWGEN - they're an incredible global fashion brand in their own right now."
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SARAH KARMALI | FEBRUARY 20, 2013 | Article Link
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