Victoria Beckham Enters E-Commerce

VICTORIA BECKHAM has launched an e-commerce website today. While the label's former digital home served as a way of showcasing lookbook pictures of recent collections, the designer's latest site is the first time the brand has offered online shopping.

"My new website has been in the making for a very long time," said Beckham. "It was so important that the concept, tone and look of it were true to me and my aesthetic and that the shopping experience was the very best that it could be for my customer. The site will be ever evolving featuring never seen before insights into my world through the medium of film. I'm incredibly excited with what I have created and the unique access to the brand I am now able to offer."

The site is divided into two sections, Look and Shop. The first option gives users the chance to watch show footage, documentary content and browse collection inspirations and latest news, while the second category features the designer's handpicked selection of spring/summer 2013 pieces.

The website will sell Icon - a line of ready-to-wear dresses inspired by the label's most popular designs and available exclusively online - in addition to accessories, eyewear, denim and Beckham's contemporary line, Victoria, Victoria Beckham.  Customers will be able to shop from the UK, USA and Europe, although there are plans to expand to additional regions in the future.

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 ELLA ALEXANDER |  26 MARCH 2013  |  Article Link 

Beyoncé For H&M Confirmed

BEYONCÉ KNOWLES has partnered with H&M for summer. The singer stars in the Swedish retailer's new campaign, modelling pieces inspired by her individual style. The singer also gave "personal input on the pieces seen in the campaign", confirmed a representative for the brand. 

The print and billboard images - which see her reclining on beach sun lounger and posing in swimwear by the sea - were shot by Inez van Lamsweerde and Vinoodh Matadin in the Bahamas earlier this year. The adverts will introduce the star: "Beyoncé as Mrs Carter in H&M" - tying in with the name of her upcoming world tour.

"I've always liked H&M's focus on fun affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements - fire, water, earth and wind," said Knowles. "It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial."

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 SARAH KARMALI |  21 MARCH 2013  |  Article Link 

Rihanna Unveils River Island Campaign

RIHANNA has unveiled her River Island campaign, hiring Jourdan Dunn and Charlotte Free to showcase her debut collection. Other featured models include Tao Okamoto, Ataui Deng and Bambi Northwood Blyth. Today also marks the first time that the singer has unveiled cut-out images of the range in full.

Photographed by Mario Sorrenti, the shoot - as with the clothing itself - is inspired by the Nineties. Models lounge on a car - against a backdrop of vibrant colour - wearing a mixture of pieces from the collection, including a black floor-length dress with daring side split, a navy jumpsuit which is unbuttoned to the navel and a striped bra top and high-waisted shorts.

The Vogue cover girl debuted her long-awaited fashion offering for River Island on Saturday night during London Fashion Week. The range lands in stores on March 5.

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ELLA ALEXANDER | FEBRUARY 19, 2013 | Article Link