LIBERTY LONDON is famed for its heritage floral prints, and for spring/summer 2013 they have once again been reincarnated by way of an exclusive collaboration with denim genius AG Adriano Goldschmied.
The 13-piece capsule collection comprises chambray shirts and shirt dresses, cut-off shorts, lightweight playsuits, and AG's bestselling Legging Ankle style - all of which are emblazoned with three of the prestigious department store's most distinctive designs.
But we're not talking your run-of-the-mill printed denim here - far from it. Using a new denim printing technology, an innovative dye-lift process removes the indigo pigment from the fabric, leaving behind the impressioned floral design. The effect is one that ties AG's vintage design aesthetic with Liberty's enduring patterns perfectly.
"Liberty's timeless floral prints and AG's peerless fit, fabric and finishes have resulted in a sublime marriage of floral print and denim," explained Samuel Ku, creative director of AG.
Understatedly chic, the collection will no doubt prove a huge hit with the discerning fashion pack, who are always keen to add a touch of statement to their denim portfolio.
The collection launches in full on March 21. Get a sneak-peak preview here.
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SCARLETT KILCOOLEY-O'HALLORAN | 18 MARCH 2013 | Article Link
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